Rae Lumsdon

Rae has built and led teams that managed every aspect of purchaser relations — from sales launches and APS management to PDIs, occupancy, deficiencies, and warranty milestones.

Her work includes creating comprehensive purchaser communication plans aligned with Tarion Builder Bulletin 47R, overseeing infrastructure contracts with key utility providers, implementing deficiency software, and managing After Sales budgets. Rae has directed purchaser databases, coordinated décor selections, managed property management rollouts, and trained teams to deliver service at scale without losing the personal touch.

At StrongCon, Rae oversees the compliance and communications systems that keep developers protected and homeowners informed. Her ability to balance regulatory precision with customer empathy ensures that projects meet every milestone — legally, operationally, and reputationally. She is known as a Tarion “guru” and a loyal team leader, equally skilled at problem-solving, strategic planning, and creating seamless homeowner experiences that protect a developer’s brand.